WITH LOVE FROM A TO Z
With Love from A to Z is a personal online blog created by Plymouth-based photographer Zephy Hood.
Zephy is a wedding and portrait photographer who requested a simple wordmark logo for her personal blog, this would be used to document her travels and adventures with her two daughters.
She asked me to design a logo that looked earthy and authentic to reflect her photography, so I decided first of all on a child-like brush typeface for the main 'A to Z' part combined with an arched rustic font for the 'With Love from' part.
After that, I decided to place an arrow on the bottom to really set if off, giving the whole logo a playful and down-to-earth feel.
Main Logo (Gold on White)
Main Logo (White on Black)
Main Logo (Black on White)
Logo featured on a photograph taken by Zephy Hood
The arrow on the bottom is a great way to emphasise the A to Z narrative of the logo, and the nature of Zephy's photography.
Here are some hand-drawn ideas (see below) I came up with, and idea number 7 was chosen as the symbol for such a positive logo.
I really liked the outlined arrowhead and how it resembled an A shape more than the other ones.